Plugin Alliance announces partnership with Maor Appelbaum and HendyAmps to create licensed plugin version of THE OVEN
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Hendry Amps Logo“Brainworx and Plugin Alliance are the go-to companies for engineers who want amazing emulations of awesome analog hardware gear… in-the-box vibes and mojo will soon be available for the DAW world to consume!”

– Mastering engineer and musician Maor Appelbaum (Faith No More, Meatloaf, Yes), 2020

SANTA CRUZ, CA, USA: Plugin Alliance, supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual roof, is proud to announce a partnership with mastering engineer extraordinaire Maor Appelbaum and hand-wired studio gear creator HendyAmps to create a licensed plugin version of their collaborative stereo tube and solid-state multi-band saturation monster THE OVEN — itself a high-end hardware tool that can seriously enhance any track it processes — readying for release in 2021…

Hendry Amps - The Oven

As alluded to by its intriguingly-titled Temp, Cook, Burners, Sizzle, and Flow controls, THE OVEN is far from a typical EQ, but rather a vibe/coloration/mojo box with tonal-shaping options. It is the stunning-sounding result of what happens when internationally-acclaimed mastering engineer Maor Appelbaum teams up with hand-wired studio gear creator HendyAmps.

Happily, Dirk Ulrich, CEO of both Plugin Alliance and its developmental partner brand Brainworx Audio — himself no stranger to the virtues of high-quality audio innovation, is especially excited by the partnership prospect: “I am stoked to announce that my LA-based friend, mastering wizard, and hardware developer Maor Appelbaum has signed with Brainworx and Plugin Alliance. Together we’ll create a licensed plugin version of his $6,400.00 USD THE OVEN, an amazing cooperation with HendyAmps!”

His not inconsiderable part in the proceedings notwithstanding, Maor Appelbaum responds in kind by announcing, “As a mastering engineer I am always looking to the cutting edge of what can make my sound and workflow better. Brainworx and Plugin Alliance are the go-to companies for engineers who want amazing emulations of awesome analog hardware gear. Once we had created THE OVEN and decided to get it modeled, we knew there is only one company for the job that we wanted to use, and that is Brainworx. By partnering with them, we hope that users will enjoy using the plugin version of THE OVEN on their sessions as much as we enjoy using the hardware on ours… in-the-box vibes and mojo will soon be available for the DAW world to consume!”

Continuing to sing the announced partnership’s praises, Maor Appelbaum adds, “The community surrounding Plugin Alliance is one of a kind, and we are excited to be part of it for many years to come!”

About Plugin Alliance (www.plugin-alliance.com)
World-class plugins. Dongle-free. Plugin Alliance is supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual roof. The Santa Cruz, California-based company empowers world-renowned analog hardware companies with a digital strategy and provides software developers with services that allow them to develop products with increasing quality and quantity. It does this by providing professional marketing and distribution as well as platform features like a state-of-the-art authorization system. An open invitation is eternally extended to all developers, engineers, and artists to join its fast-growing community.

About HendyAmps (www.hendyamps.com)
Founded as a reaction to the fact that much of the tube gear on the market today fails to satisfy the needs of truly discerning musicians and recording engineers, HendyAmps creates hand-wired hardware. From guitar amps to mic preamps and EQs to compressors, it specializes in custom designs that turn dreams into reality!

© 2020 Plugin Alliance LLC

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