“THE CLASSIEST EQ EVER CREATED FINALLY GETS THE THOROUGH PLUGIN TREATMENT IT SO LONG DESERVED.”
Madrid, Spain: Heritage Audio® is proud to announce the availability of the MOTORCITY EQ plugin in native form.
Recreated from the original Motown units owned by eight-time Grammy winning producer, mixdown artist, and innovative engineering genius Michael Brauer. The launch of the MOTORCITY EQualizer that shook the pro audio world as one of the biggest secrets in music production was finally revealed by releasing a dead on, carbon copy of one of the most influential EQs ever.
3 years later Heritage Audio is proud to introduce the MOTORCITY EQualizer Plugin, the world’s first true-reproduction of the “Holy Grail” of classic equalisers.
At last, you’ll be able to recreate the unmistakably huge, punchy and warm signature sound that makes this EQ as unique as the hits it helped create.
IT’S NOT JUST AN EQ, IT’S A STATEMENT.
What makes this plugin so special is its ability to infuse any mix with the unmistakable warmth, punch, and musicality that defined countless classic records, all while fitting seamlessly into a modern DAW workflow.
Each of its seven fixed frequency bands — 50 Hz, 130 Hz, 320 Hz, 800 Hz, 2 kHz, 5 kHz, and 12.5 kHz — has been modeled to reproduce the rich analog behavior of the original hardware, complete with the gentle curves and natural phase interactions that make passive EQs so musical and forgiving.
But perhaps its most defining characteristic, though, is its ability to impart cohesion — that subtle analog warmth that gives mixes depth, dimension, and soul.
Whether used on individual tracks, buses, or the stereo master, the MOTORCITY EQualizer plugin brings the timeless Motown vibe into today’s productions, delivering not just precision, but personality.
THE HERITAGE AUDIO WAY
Our goal is to create helpful tools to channel creativity and put the focus back on the “music” in music production. That is why we want to reach as many users as possible with a comprehensive and fair pricing scheme:
Therefore, all MOTORCITY EQualizer and i73® PRO hardware owners will get the MOTORCITY EQ plugin for free here:
https://heritageaudio.com/motorcity-eq-owners-form/
As for the rest, a very affordable price of $99 / 99€ and a 14-Day demo trial:
https://users.heritageaudio.com/product/motorcity-eq/
For more in-depth information, please visit the dedicated Heritage Audio MOTORCITY EQ Plugin webpage here:
https://users.heritageaudio.com/product/motorcity-eq/
BETTER THAN BLACK FRIDAY: A COMPREHENSIVE LOYALTY PROGRAM ON ALL HERITAGE AUDIO PLUGINS
And finally, introducing Heritage Audio’s Plugin Loyalty Program. Any customer will get a 25% off their second HA plugin, 35% off the third HA plugin and 50% onwards, forever. Just use the coupon “loyaltyprogram” every time you buy one of Heritage Audio plugins though users.heritageaudio.com. All plugins already bought through users.heritageaudio.com count towards the loyalty program.
About Heritage Audio (www.heritageaudio.com)
Heritage Audio was founded in 2011 by Peter Rodriguez. As a civil engineer and music producer, he went from building wind turbines to following his true passion — developing recording equipment with the vintage sound that he himself admired so much and so many others yearned for. Fortunately for all, he was able to master the key elements necessary to make high-quality recording gear affordable and reliable by combining his analytical mindset with his experience as a producer within a relatively short space of time. Today, the 15-person team has expanded its production plant located in the heart of Madrid, Spain, where it collectively continues to follow a philosophy of making vintage sound possible for today’s studios, successfully introducing innovative products to rank amongst the most popular brands with top retailers throughout the world.