Q Up Arts Announces California Keys Relief Initiative
Q Up Arts California Keys

SAN CLEMENTE, CA, USA: world-class sound collections developer/licensor Q Up Arts is proud to continue trying to make a positive difference during the turbulent year that is 2020 by pledging 50% of the sales of California KeysTM — making musical waves upon release as a cutting-edge KONTAKT PLAYER sample instrument for professional keyboardists and composers, centered around a Fazioli 10- foot grand piano presented in stereo and surround — to GlobalGiving’s California Wildfire Relief Fund (https://www.globalgiving.org/projects/california-wildfire-relief-fund/), as of October 2…

Q Up Arts California Grand

Slashing pricing from $499.00 USD to $150.00 USD, then giving away 50% of the remaining revenue might appear a reckless business decision, but that is exactly what world-class sound collections developer/licensor Q Up Arts is proudly doing with its iconic California Keys software title. This gesture follows hot on the heels of the COVID-19 free sound giveaway generously offered in April of this year. Yet Q Up Arts President Douglas Morton makes his position perfectly clear when reflecting upon this — some might say — surprising move. “Witnessing how fire is consuming California, a state already heroically battling COVID-19 and the economic slowdown, is heartbreaking,” he says, somewhat sadly.

Such sadness is all the more appreciable as the iconic Californian music tech brand co-founder grew up in Cupertino and still lives in California. Sadly, some of the verdant parks Douglas Morton visited as a child are now a pile of ash. Meanwhile, many of his dear friends are displaced from their homes — some have lost their homes altogether. As a true musician, Douglas Morton poured his sorrow into his music. Making much use of California Keys’ supremely-sampled Fazioli 10-foot grand piano presented in stereo and surround, scripted and designed for maximum expressivity and playability to fit every style of playing — perfect for composing somber tunes with such subtle expression, he hit upon a bright idea to counter today’s turbulent times: “Why not make California Keys more affordable for musicians so they can also express their troubles through their music and support organizations responding to the California wildfires with their purchase?”

Anyone taking Q Up Arts up on this open-handed offer will receive a personal thank you card in the form of an e-mail confirmation that Q Up Arts duly donated $75.00 USD to GlobalGiving’s California Wildfire Relief Fund in their name. Needless to say, supporting firefighters and providing emergency supplies such as food, water, and medicine to those in need is a given, but the California Wildfire Relief Fund will remain open to provide longterm assistance.

As Q Up Arts’ aforesaid California Wildfire Relief Fund-supporting project ends on October 31, 2020, there has never been a better time than now for anyone to add California Keys to their collection of compositional tools, thankful in the knowledge that the resulting donation to GlobalGiving’s California Wildfire Relief Fund in their name will exclusively support communities impacted by those wildfires burning across Douglas Morton’s beloved California. German giant Native Instruments — creators of the industry-standard KONTAKT platform powering the biggest selection of sampled instruments available — is also California-connected as Native Instruments North America, Inc. operates out of Los Angeles; as such, it is duly donating all serials/licenses for the duration of Q Up Arts’ California Wildfire Relief Fund-supporting project.

Musically moved to end on an exceptionally helpful high note, Q Up Arts itself is also allocating a number of free California Keys downloads to those that have experienced the loss of their homes and studios due to the California wildfires; anyone affected as such can contact Q Up Arts directly.

California KeysTM can currently be purchased and digitally downloaded as an NKS (Native Kontrol Standard) compatible KONTAKT PLAYER sample instrument at a California Wildfire Relief Fund-supporting project price of $150.00 USD until October 31, 2020 — rising thereafter to $499.00 USD — from here: http://www.quparts.com/California-Keys-Kontakt-Player-vintage-keyboards-p/calikntkt01dl.htm

Watch Q Up Arts co-developer and co-designer Michael Scott’s in-depth video walkthrough of California Keys here: https://youtu.be/KTTwUSt0p-s

 

About Q Up Arts (www.quparts.com)

Q Up Arts was founded in the central Californian coastal city of Santa Cruz in 1993 by Douglas and Susan Morton fresh from E-Mu Systems and Optical Media International in Silicon Valley, where they developed and licensed samples and audio for the music, computer, film, tv, and game industries. Its goal is to inspire fellow composers, producers, and recording artists with unique and enduring instruments usable for years to come. Currently developing and licensing world-class sound collections for professional music producers, film/ tv composers, computer companies, and recording artists across the globe, for licensing inquiries contact Q Up Arts Licensing on 00 1 (310) 714-9547 or info@quparts.com.

About GlobalGiving (www.globalgiving.org)

GlobalGiving, a nonprofit boasting a perfect 4-star Charity Navigator rating, is the first and largest global crowdfunding community for nonprofits. Since 2002, it has helped trusted, community-led organisations from Afghanistan to California to Zimbabwe (and hundreds of places in between) access the tools, training, and support they need to make our world a better place.

© 2020 Q Up Arts.com, LLC

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